Krishna's Blog (8)

Most of us don't need convincing that a large percentage of new business comes from 'word of mouth'. But, when it comes to taking an active part in getting client referrals we freeze! Why is that I wonder? Is because you don't believe that what you offer is of value? Is it because you are fearful of rejection? Both natural human responses. BUT, I assure you, if you are offering value to existing clients and they are coming back for more, then you are definately offering something of great value… Continue

Creating events that target new clients is a great way to build your client base and be seen as an expert in your chosen field. The type of event you choose is only limited by your imagination. Here are a few to tempt your appetite with the possibilities; your choice will depend on what you hope to achieve from the event. Perhaps it is to increase your public profile, let potential clients experience what you have to offer, build your database, or make sales. Always think of your event as a step… Continue

Many of the health practitioners I work with already recognise the value of holding workshops to expose what they do to people they love to work with. Practitioners generally fall into one or more of these categories: 1. Already running workshops and events but aren’t sure whether they can do it more effectively 2. Are confused about whether they should charge for them or offer them free as a promotional strategy 3. Have a good workshop, but find promoting them difficult 4. Really want to run t… Continue

It's already October and the festive season is fast approaching. Are you already getting in wind-down mode? If you want a successful and flourishing practice, now is NOT the time to slow down. Do not let the recession downturn get to you. People always need massage. The question is, are you continuing to expose yourselves to those who can use and who want your services. There is no better time than now to pick up the pace with your promotion activities. Attend networks where your ideal client ha… Continue

Why are some health practices flourishing right now, when others are floundering? Yes, there is a lot of talk of poor economy, interest rates and higher costs of living, but there are still clients out there who are ready to use your services, and a lot of them at that! So lets consider the differences between health practitioners who are thriving with ones who are thriving: The Floundering Therapist will: - Wonder ‘how on earth they can compete against all the competition.’ - Hope that… Continue

“Our success has really been based on partnerships from the very beginning” Bill Gates, Microsoft Being a health practitioner can be a lonely road at times, particularly if you are a sole operator. Quite frankly, a lot of practitioners like it that way! But if you want the abundant practice of your dreams, remaining an island just won’t cut it. Today I want to share with you a powerful way of attracting the clients you like to work with most through joint ventures. So, what’s so great a… Continue

“I don’t have a brand” you might say. Well guess what – every therapist has a brand – it is what you say to the ‘world’ in how you present yourself, your business and your service to your clients and prospective clients. The reason I wanted to post on this today is a very interesting comment was made on a great discussion board I've been visiting recently at (http://www.softtissuetherapy.com.au/). A member called 'bombers' said: "Have you ever s… Continue

In my work mentoring massage therapists I find that there is often confusion around the decision of what career path to take. Should you find work at a day spa or clinic as a paid employee, or is it better to go into business for yourself and build your own clientele. Let's look at the pros and cons of the following 3 options: 1. Working for someone else 2. Working for yourself 3. A combination of the two Working for someone else Working in someone else’s clinic can have some great bene… Continue