Creating events that target new clients is a great way to build your client base and be seen as an expert in your chosen field. The type of event you choose is only limited by your imagination. Here are a few to tempt your appetite with the possibilities; your choice will depend on what you hope to achieve from the event. Perhaps it is to increase your public profile, let potential clients experience what you have to offer, build your database, or make sales. Always think of your event as a step… Continue

Many of the health practitioners I work with already recognise the value of holding workshops to expose what they do to people they love to work with. Practitioners generally fall into one or more of these categories:

1. Already running workshops and events but aren’t sure whether they can do it more effectively
2. Are confused about whether they should charge for them or offer them free as a promotional strategy
3. Have a good workshop, but find promoting them difficult
4. Really want to run t… Continue

It's already October and the festive season is fast approaching. Are you already getting in wind-down mode? If you want a successful and flourishing practice, now is NOT the time to slow down. Do not let the recession downturn get to you. People always need massage. The question is, are you continuing to expose yourselves to those who can use and who want your services. There is no better time than now to pick up the pace with your promotion activities. Attend networks where your ideal client ha… Continue